The emails you send out to your email list can be broken down into two categories: transactional and promotional. The goal of a transactional email is to provide information that will be valuable to the reader, while a promotional email is designed to sell a product or service. Transactional emails are typically sent after someone subscribes, made a purchase, or unsubscribed from your list. Promotional emails should be sent on an as-needed basis with the goal of driving traffic back to your site and converting readers into customers.
As most bloggers know, there’s no such thing as too many subscribers! That’s why it’s important for bloggers who want more viewers and followers on their blog get started sending out quality content right away. Sending out your blog posts to your email list is a great way to increase the visibility of your site and offer exclusive content that you won’t find on social media.
10 Types of Emails You Need to Be Sending Your Email List
Your email list is your best resource for keeping in touch with readers, so it’s important to send out a newsletter at least once every month. As you build up subscribers and provide them more value over time, people will start signing up for the newsletter automatically when they subscribe to your blog or website.
Special offer emails
Email marketing is a great way to build your email list and offer exclusive content that you won’t find on social media channels. If you have an online store, sending out special offers via email can be the difference between having a loyal customer base or not.
Emails are also perfect for keeping in touch with readers over milestones like birthdays, anniversaries, graduations, etc . These types of messages provide value by helping them celebrate life’s big moments–even if they’re too busy to do so themselves!
Review request emails
Asking someone to review your product is one thing; asking nicely is another 😉 Review request emails prove how much thoughtfulness went into offering something valuable for their consideration. That thoughtful approach will make people more likely to respond.
Welcome emails are great for new subscribers who signed up on your blog or website and haven’t been subscribed long enough to automatically receive the newsletter. You can send these out in batches, too–one email per week for a month after someone subscribes!
Curated content emails
Curating content from other bloggers is an easy way of providing value to readers again without having to write anything. If you have a specific topic that’s really interesting to people but not something you want devote time toward, curate some well-thought out articles about it or pick a few recent ones off their social media feeds so they don’t miss any updates while reading old posts. That will make them grateful instead of annoyed with you for taking the time to do this!
New product announcement emails
When you send out an email announcing a new blog post or online store item, it will compel readers to check your site and follow any links. If they’re interested in what’s being offered and want more information about how much it costs, then your marketing efforts have been successful. That’s why sending promotional emails on an as-needed basis is so important–to convert readers into customers!
Abandoned cart emails
These types of messages are designed specifically to get readers who abandoned their carts while shopping at one of your retailer locations back onto the site where they can continue checking out. It might sound like a lot of work, but retailers just need to set up automated emails to go out when someone leaves their cart without completing a purchase.
Progress messages are perfect for anyone who’s going on vacation and wants to offer updates about what they’re up to while away from social media. They can also be used as an incentive–to share the excitement of achieving a goal, finishing something long-term, etc . Anything that will keep readers engaged with your blog is worth implementing!
These types of messages should automatically confirm approval or registration requests online so you don’t have any worries about not hearing back from the reader. The one exception would be those situations where it’s better to collect information first before sending them anything in writing at all (like if you need contact information).