35+ Blogging Terms

A blog is an online journal or diary that tells the story of a person, company, or organization. Blogging is when you write entries for your blog on a regular basis to share with other people what’s happening in your life. There are many terms used in blogging that can be confusing for beginners.

There are many words and phrases associated with blogging which can be difficult to understand if you’re new to it all. This glossary will help clear up any confusion you have about common blogging jargon!

  • Alternative text: The alternative text is what appears in a blank space on the screen when an image can’t be displayed.
  • Anchor text: The anchor text is what you click to navigate through your blog or website by clicking, for example, “Blog Posts” from your Home page and then clicking “Blogging Tips.” It’s also used as hyperlinks to direct a user to another web page.
  • Article: A blog post that is an article may have been published in the newspaper, magazine or even online as a column. Articles are usually longer than other types of posts such as “tips” and are often written by professional journalists.
  • Author: The author is you! Bloggers write articles on their own blogs.
  • Avatar: An avatar is a graphical representation of the person or character that’s being represented in an online world, such as your blog post author photo at the top of this page.
  • Blog: A blog is short for “web log.” It can refer to both the content you publish on your site and also used as a term for the site itself.
  • Blogger: A blogger is someone who writes blog posts, usually on their own website or blog.
  • Blogroll: A blogroll is a list of links to other blogs that are often found on the sidebar or footer. You can also make your own personal blogroll by adding individual bloggers’ websites as hyperlinks in a post, for example: “Check out my favorite blogger!”, which then directs readers to their site.
  • Category: Categories let you categorize and organize posts into groups so they’re easier for people to find what they’re looking for when browsing through your content. For instance, if I wanted to group this article under blogging terms, then I could use categories like category=”blogging”
  • CMS or Platform: CMS stands for Content Management System and refers to any type of website application that allows users easy access over all aspects of design and content creation. Platform refers to the underlying technology that’s used to create your blog or website, such as WordPress, Drupal and Joomla
  • Comments: Comments are responses left by readers on a blog post you publish. For instance if I were reading this article and wanted to leave my thoughts about it then I would enter them in the “Leave A Comment” field at the bottom of this page under “Your Thoughts.”
  • CSS or Stylesheet: Websites often use CSS (Cascading Style Sheets) for styling elements like fonts, colors, spacing etc., but they can also be linked externally from other sources like Google Fonts which allow users with more advanced coding knowledge to customize their site design even further.
  • Directory: Online directories are compiled databases of websites that are organized by category.
  • Favicon: A favicon is a small image, usually 16 x 16 pixels in size, which appears next to the website title and can be used as part of a branding strategy for your blog or site.
  • Feed: The feed is an RSS (Really Simple Syndication) file that allows users to subscribe to what’s happening on your blog including new posts you publish without having to visit your site every day. You can also use social media platforms such as Facebook and Twitter follow feeds from people who interest you there too!
  • Header: Heading tags like h headers help paragraphs stand out with larger text when browsing through blog content. They’re not meant only for titles though because they can be used on any paragraph in a post.
  • Hyperlink: Hyperlinks are text strings that connect to other web pages, documents or applets when you click them and open new browser windows.
  • HTML : HTML stands for “HyperText Markup Language” which is the language web browsers use to display websites. Web designers often use CSS (Cascading Style Sheets) with HTML to control colors, fonts, spacing etc., but they can also link externally from sources like Google Fonts which allow users with more advanced coding knowledge to customize their site design even further. An example of an element using both these languages would be a heading tag such as h header where it uses some HTML formatting like larger font size while linking to a CSS rule with the header styling.
  • Indexed: Blog posts are sometimes indexed in search engines like Google, Yahoo or Bing so that they can be found more easily when people are looking for information on topics of interest to them. This is done by using keywords and key phrases which should appear throughout your post’s content as often as possible (see below). You also have control over how much of your blog you want to appear in these indexes by using what’s known as “robots.”
  • Keywords or Key Phrase(s): These words describe the main topic of a page or article and help it get indexed into search engine results pages (SERPs) such as those from Google, Yahoo! or Bing. For example if I were writing a blog post about dogs then “dogs” would be one of my keywords.
  • Meta Description: This is the short summary that appears below your title and name on search engine results pages (SERPs) like those from Google, Yahoo!, or Bing when people are searching for information on topics related to yours. A good meta description explains what you’re blogging about in less than 160 characters which should appear as visible text but not formatted with HTML tags. It also helps if it’s keyword-rich because this gets picked up by robots too!
  • Meta Keywords: These words describe the content of a page or article and help it get indexed into search engines such as Google, Yahoo! or Bing indexing services. For example if I were writing a blog post about dogs then “dogs” would be one of my meta keywords.
  • Meta Tags: These are simply HTML tags that come after the opening head tag and before the closing body tag in your code. They’re not required but they can help you make sure search engine crawlers know what’s on your site so it gets indexed more quickly, especially if there is a lot of website content to crawl through. You should include them for every page or article because each has its own purpose depending on whether it’s an indexing robots file (e.g., Robots META Tag), description (e.g., Meta Description) which appears below title and name, keywords or key phrases used as links between pages with SEO purposes, and more.
  • Nofollow: This is an attribute that tells a search engine that the hyperlink should not influence its ranking of the page it’s linking to in any way, which might sound counter-intuitive because the point of creating links on your site are for them to be followed and click throughs will help you rank higher among SERPs but this can cause trouble with Google if they see too many nofollow links coming from just one or two places.
  • Page Title: It doesn’t do anything except add descriptive text about what content users find when they visit your blog post or website home page so you may want to include something like “Ultimate Blogging Terms” here as well as at least one keyword phrase like “blog terms glossary.”
  • Permalink: This is the URL that you see in your browser’s address bar when looking at a blog post or web page. It contains all of the information needed to find and re-find it again like “blogposttitle” for example which gives us a clue as to what this link will take us to without having to type it out into our browser first.
  • Post: A long form content entry on an individual topic, usually written about with in depth detail by one person but sometimes including two or more contributors if they’re collaborating together on a project such as writing articles for their own website.
  • Redirect: When you want visitors coming from Google, Yahoo! Bing (or other search engines) who are searching for a topic to land directly on a specific page or article instead of the home page, you can create an “A” type URL which uses text like “page-name.htm” so that they know where it will take them without having to navigate themselves through your website’s navigation system or menu bar options. For example if I were writing about dogs then my url might be: Dogs – The Ultimate Guide
  • Robots: These are also called spiders and crawlers because these search engine indexing services crawl all over your web site looking for relevant keywords in order to add pages with those words into their databases. Robots identify content by reading HTML tags such as meta description (a short summary), title (used in SERPs) and meta keywords used as links. They index each page or article in a list called an “index” and when they’ve crawled through the entire site, it’s said to have been indexed.
  • RSS: These are feeds that you can subscribe to using RSS feed readers like Google Reader which pulls all blog posts published on your website by category into one place so users don’t have to visit individual pages themselves if they want up-to-date news on specific topics.
  • Sitemap: This is simply a listing of every web page (or post) with its title and URL for search engine crawlers who also index your site as well as anyone else who wants access without having to look at the code yourself such as someone writing content for another website about what you’re discussing.
  • Social Media Sharing: With tools like Facebook, Twitter and Google+ you can post a link to your blog using the social media service of choice which will automatically share it with all of followers or who are following that specific page on that network as well as any others in their networks too so they don’t have to copy-and-paste links themselves if they want them shared across other platforms where they might not be found otherwise such as LinkedIn for example.
  • Subscribe: A way to keep up with updates from blogs and websites by email notification or RSS feed reader subscription (see above).
  • Tag or Tagging: You create tags based off keywords used throughout posts but instead of having an index listing like spiders do, these are just keywords you search for using Ctrl+F or a similar function in your browser.
  • Title: This is what appears at the top of each blog post and article.

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